Posse On Trendwatch: Jerkin’ On
The latest trend is trendwatching with no binoculars. While all of us were fighting about Charles Hamilton, Los Angeles and other bubbling parts of California have been blowing up a dance/fashion/music meme known as Jerkin’ in recent months. The dance speaks for itself, let’s talk music. I wanted to put together a proper zip file for a second, but finding CDQs on this sort of stuff is a particularly difficult undertaking. Fortunately I can just let some sixteen year old on Imeem do my job for me.
Admittedly this stuff is really not all that different than any number of loved and loathed local movements of recent years – poorly mixed, sloppily rapped and constructed Windows XP rap. But it’s interesting in its national synergy, informed heavily by both snap and late hyphy , with additional nods to every other major rap trend of recent years – Lil Wayne gurgles, Ron Browz style trash autotunes, Chicken Noodle Soups, etc. The Pack in particular seem to be the primary inspiration for this movement in both sound and fashion. Which makes sense. They were absolutely prescient in predicting the hipster rap trends  and were also one of the first groups to really freak social networking. That approach builds a slow burn buzz that doesn’t really die.
Consider another major predictor of this movement – D4L’s “Scotty”. It’s the greatest harmonizing rap song of the decade and the biggest of about a half dozen street hits produced by a so called one hit wonder. It spent four years crawling to a national reputation through hand to hand CDr burns, Imeem playlists and youtube scores. So now well after Fabo probably blew his “Laffy Taffy” royalties straight up his nose and Lo became a walking shit stain TI punchline, some kids on the other side of the country are running with their sound. Call it the quiet meme. Think “Peanut Butter Jelly Time” rather than Tay Zonday. And then apply that phenomenon to music that is genuinely great. Suddenly the internet doesn’t seem so fast. These kids are explicit in their homage too, which is great for dot connectors like us. The tail end of New Boyz “Your [sp] A Jerk”, for example, repurposes “Scotty”‘s “geeked up” refrain as, oh yes, “jerked up.” That record is shaping up to be the crossover record of the movement, gaining some significant Power 106 play and supposedly landing New Boyz a deal with Warner. Starting to see spaceships on Crenshaw?
All my rap feminists (Deej?) can also breathe a sigh of relief: there are many prominent girl rappers – Vixen Ent., Pink Dollaz – coming out of the scene as well as lots of songs by dudes about passionately eating pussy.
 There seems to be some discrepancy as to whether it originated in the Bay or LA. Bay records like D-Lo’s “No Hoe” loom apparent on the scene and it obviously bears some similarities to turf dancing and all that, but it seems like LA was the first to actually brand it as, ahem, a movement.
 An admittedly cringe inducing name, just check some of the roflable responses to this Yahoo Answers “Good Songs To Jerk To” inquiry.
 Thanks for the syllable salvaging, Web 2.0!
 Contrary to popular belief, hyphy basically took over not just the Bay but all of the west coast and surrounding parts when it was in its prime a few years back.
 Their more polished successors/biters – Cool Kids for example – have proven less successful with the youth market because kids don’t want to buy well groomed music they want to buy music that their peers are making.
 Word to Cellski.
 Or wherever, I don’t know anything about LA geography other than where Leimert Park is.