Old Rap Music
4-Ever Fresh – “Urban Sound Surgeon“
from I Got A Good Thang 12″ (Tommy Boy, 1988)
In case you were wondering the origins of the below jpeg that turns up when you type “New Rap Music” into google, here is 4-Ever Fresh’s “Urban Sound Surgeon.” Later popularized on a Dr. Octagon record, the vocal clip is often misattributed to Chuck D. It’s not. It’s Philadelphia’s 4-Ever Fresh, who basically dropped a one off Tommy Boy joint then disappeared completely.
Frustratingly I can’t find the quote now, but I think it was in Brian Coleman’s tome Check The Technique that some Tommy Boy signee talks about how the label required a certain amount of 12″ sales before an artist was deemed worthy of an LP. So acts like Digital and De La were eventually commissioned for full lengths while less successful artists – 4-Ever Fresh, Uptown, Too Poetic – languished in obscurity. Talk about some real rap What Ifs. Just a few barcode scans could’ve totally altered the DNA of this hip hop shit and we would have been talking about some nameless 4-Ever Fresh album in the same breath as 3 Ft. High & Rising.