When it was announced that Snoop Dogg would be taking over as “Creative Chairman” at Priority Records it seemed like another meaningless label job for a rapper, an excuse to get a long forgotten labels name back into the press for a split second. As it turns out Snoop is actually doing something for the label, overseeing a series of back catalog reissues. Three of these represses – Eazy-E’s Eazy Duz It, Master P’s Ghetto D & EPMD’s Strictly Business* – dropped last week, billed as “USDA Editions**” and marketed as “Snoop Dogg Approved.” As if Snoop Dogg, the man who released Tha Doggfather is some sort of bastion of quality control. He is, apparently, writing the liner notes, which could be interesting but probably not interesting enough to justify the purchase of an album you already own.
And that’s the thing. This is just another shallow grab by a seemingly rosterless label to get you to repurchase the NWA catalog. This time with garish artwork. In fact Eazy Duz It and Ghetto D have both seen the full reissue treatment in recent years. And I’m sure if we see anything else from this series it’ll be another EFIL/100 Miles combo pack or something similarly redundant. Still, I’m going to take this moment to suggest a few good nominees for the series, many of which have been legitimately unattainable for years. Because Snoop Dogg might read this blog. (more…)