
Pacewon – “I Declare War“
from Won (Ruffhouse, 2002)
Outsidaz – “Done In The Game“
from Da Bricks Promo LP (Rufflife, 2000)
Things were looking good for Pace – his lead single, “I Declare War” dropped on Ski’s (producer of Reasonable Doubt/Camp Lo/Bizzie Boyz fame) Roc-A-Blok label (through Ruffhouse/Columbia) and was getting a fair amount of shine in underground circles. It may have just been like 32 bars looped over the sloppy funk of the Lee Mason library cut, “Shady Blues”, but my god did that shit bang. They produced a video for it, featuring Pace storming the office of a mayor played by Eminem. I even saw it on BET… once.
Then Ruffhouse closed it’s doors and while the significant artists (read: fugees and cypress hill) were kept around by columbia, the rest of the roster was left homeless for a hot minute. Ruffhouse head honcho Chris Schwartz opened his new label Rufflife or Ruff Nation or sometimes both, I’m not sure what the differences were or which incarnation the outz were signed to, but whatever. Rufflife/Ruff Nation was distributed by Atomic Pop, which was some sort of weird internet friendly record label or something. Outsidaz as a whole were doing well for themselves -even though key members Rah Digga (who became a full time member of Busta’s Flipmode Squad) and Eminem (who’s rise to fame I’m sure I don’t need to recount here) were offically downgraded to “honorary member” status, the lead 12″ from their first Ruffhouse release, the Night Life ep came out. Both sides, “Don’t Look Now” and “The Rah Rah” were laced by Ski. The rest of the EP went with the in house production and suffered as such.
Then promos of the LPs – Outsidaz Da Bricks and Pace’s Pacewon Effect were leaked around early 2000-ish (could be wrong about the dates – I do know the Pace record was finished well before the crew joint) and both consisted of about half traditional Outz style underground cuts and half very obvious concessions to a commercial market. Each also featured an inferior take on an earlier demo classic – “Keep On” and “Nobody”, respectively, hella watered down and crapified. I don’t remember exactly when Da Bricks finally did come out, but I do know that it was dramatically different in retail form than promo. I posted the hottest of the lost cuts here, “Done In The Game” which has a serious beat (and zee gets points for name dropping cassanova rud).
Atomic Pop eventually failed miserably, fucking up distro and the release of Pace’s record. And by the time the Pacewon LP (barely, i think it’s out of print already) came out with a stripped down tracklisting and a new title (Won) in 2002, I don’t really think anybody was checking for him anymore. Any buzz he might have caught off “I Declare War” had surely worn off after three years, and a second single was never even released. Ruff Life was a far cry from the promotional machine that would’ve backed him at Columbia.
It should also be noted that Rah Digga was also sitting in label purgatory around this time. Her debut album Dirty Harriet got pushed back by Elektra for about a year and a half before being re-released with a heavily altered different tracklisting, and had the minor buzz of the very dope lead single, “Tight”. The album was actually pretty slept on, featuring production from Pete Rock & Primo, and the very tight Outsidaz posse cut “The Last Word”.
So where are they now? The Outsidaz as a collective no longer exist, apparantly everyone’s still on cordial terms, just not recording/speaking/whatever.
Zee is currently signed to Shady/Aftermath/Runyon Ave (which is Denun Porter’s vanity label) and will (hopefully) be releasing a proper debut in 2005. He pops up on both the 8 Mile sndtk. and on an interlude on the last D12 LP, and rips both of them. There are also a handful of recent cuts up at Zee’s Soundclick page. I’d really like to see him blow up, but who knows with his luck…
Pace dropped his sophmore LP, Telepathy earlier this year to little fanfare, despite a few hot cuts and an Eminem diss, which probably played a big part in the rift in the Outz, seeing as how Zee’s signed to Em’s label and all.
Since Busta’s been bouncing from label to label lately and taking Flipmode with him, Rah Digga’s completed sophmore LP is sitting on a shelf somewhere between the offices of Sylvia Rhone, Clive Davis and Jimmy Iovine. (Noticing a trend here?) She did release a few tight mix cds recently, which are worth giving your local bootlegger a shout about. I think she and Zee are still together, or at least still recording together.
Yah Yah is signed to Orlando based indie 5thlmnt
(I think) Az-Izz released a solo album in ‘03, but I can’t find any info on it. And if the singles leading up to it are any indication, it’s probably not worth the search.
Links:
The Outhouse – an informative, but outtdated fan site
YoungZee.net – Zee’s official site. It’s only a message board right now. My favorite post: “Where’d Zee Even Come From?” “I know the origins of almost every Shady-Aftermath artist cept Zee. How’d he get discovered by Em? “… riiiiight buddy.
Young Zee/No Brains Class @ Soundclick – nice selection of recent mixtape cuts and cameos from zee
Outsidaz @ Werner’ Humble Little Hip Hop Site – Super comprehensive Outsidaz discography.